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About Us

Vanilla Shanti is a Scandinavian, eco-friendly yoga fashion brand that focusses on bringing new, fresh, and feminine style to the yoga community.


We exist for women who want to embrace who they are. We want you to focus on yourself and feel accepted, respected, and valued in your life.


What started in Finland with a laptop and me, is now a global yoga brand and community. Vanilla Shanti was featured on the London Fashion Weeks and other fashion events globally, and it even took part in the Mount Everest Ecological Fashion Runway spectacle. 

The Mount Everest Ecological Fashion Runway -show broke an official Guinness World Record, was aired on various media channels like MTV US and reached millions of people globally, whilst doing so for a good cause- fighting climate change.


We entertain, empower, and inspire our community through diverse and optimistic, ethical and ecological fashion, storytelling, and experiences.


I am - We are, VanillaShanti


Paula Pötry @Vanillaontop
Our Founder & Creative Director

In 2019, Paula Pötry set out to disrupt the fashion and retail industry with the start of Vanilla Shanti. Through being disruptive in the retail space and capitalising on the rise of social media, Paula’s early adoption of fashion industry took Vanilla Shanti from a garage start-up, to a business that has global reach in a highly competitive market by producing ethical and ecological garment.
Paula is an international model and a small company business owner who wants to bring the message of women’s empowerment and that women can be proud of themselves and their figures.


“It’s important to have our own foundation of self-confidence which comes from the process of learning to know, accept and love ourselves on all levels, mind, body and spirit. From there we can show the best capacity of our empowered in the business and personal life. It all starts with good self confidence  “ - Paula Pötry, Founder and Creative Director 
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