How you can make a choice and take part in saving the ocean
If you only buy sports clothes once a year, think of us the next time you do.
The billions upon billions of items of plastic waste choking our oceans, lakes, and rivers and piling up on land are more than unsightly and harmful to plants and wildlife.
About 8 million metric tons of plastic are thrown into the ocean annually. Of those, 236,000 tons are microplastics– tiny pieces of broken-down plastic smaller than your little fingernail
Every minute, one garbage truck of plastic is dumped into our oceans.
Although this seems gloomy, there is hope- and there is still some time.
This is where the Ocean project comes in.
@VanillaShanti is a new activewear brand and is made out of recycled plastic, which is found from the ocean.
We can´t promise to save the world, but we can do our part in trying to leave a positive mark since we believe that when creating something new it is our responsibility to make sure we leave something positive behind, even when we are no longer here.
What is rPET?
PET is considered a highly recyclable plastic. Used PET containers can be washed and re-melted into plasma, from which new items can be crafted. However, it can be really hard to collect clean, high-quality plastics! This means very few PET containers can re-enter the cycle as food-grade containers- where this material is mostly used. Less than half of plastic bottles purchased each year make it to recycling facilities. Only around 7% of those recycled are turned back into usable bottles. The rest.. goes missing, or into the ocean.
That´s where brands like VanillaShanti come in!
Manufacturers may not always be able to turn all salvaged plastic into new containers, but these other plastics may find a new calling as recycled polyester fabric, or rPET. This recycled polyester fabric can be used to make products like yoga wear.
Your voice matters and we are listening
When companies choose to use rPET in their products, they provide a market for recycled plastics. Like any business, recycling facilities have to make money–if they’re not turning a profit from the materials they collect, they’ll stop collecting them. When consumers purchase products made with recycled content, they’re sending a message to companies that they value their sustainability efforts! By creating awareness and demand for recycled products, we help solidify recycling programs and recycled goods as valuable pieces in the production process.
We start with VanillaShanti, you decide what we do next. Contact us through social media or via email and tell us what you would like to have - if it was made in a sustainable way.
The sustainable active wear.
VanillaShanti Made by @vanillaontop